From the course: Social Selling with LinkedIn
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How to measure social selling success - LinkedIn Tutorial
From the course: Social Selling with LinkedIn
How to measure social selling success
- [Gabe] In order to be successful at social selling as a modern sales pro, it is crucial for you to track and measure your social selling efforts on LinkedIn. If you ignore the step or simply don't do it, you'll be doing what I like to call "random acts of social media," which simply will waste your time and money. Thanks to both LinkedIn and LinkedIn Sales Navigator, there are a few different ways you can go about measuring certain social activities and touches that you do on a daily, weekly, and monthly basis. Let's review what your two options are. On LinkedIn.com, if you navigate to your personal LinkedIn profile, you'll see the following dashboard that give you three important metrics, which are who's viewed your profile, post views, and search appearances. Even though you can't export these results, I highly recommend that you record them on a separate spreadsheet on a weekly basis. Having access to Who's…
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