Include keywords - LinkedIn Tutorial

- [Instructor] When talking about LinkedIn, I often bring up the concept of keywords. Keywords are important words that someone would use to search for something, and I think they're especially important to people looking for a job. Now this could be a recruiter who's trying to find a candidate to fill a position or other LinkedIn members who want to connect with like-minded professionals. Now earlier, we took a look at LinkedIn Recruiter and saw what it's like to search for candidates as a recruiter. Remember that one of those filters, and an important one, is keywords. Down here, I can see where we can enter in keywords to find accounts or profiles that have those keywords in them. So it's important that you have certain keywords in your LinkedIn profile so that you show up in the searches and so that when people view your profile, it looks credible and up-to-date. So a question I'm asked a lot is how can I find out which keywords I should be using? Well, this is a tough question because the keywords are different for everybody depending on the job title, your industry and so on. But I do have a couple suggestions. The first is to look for LinkedIn accounts of people with similar jobs or look for job postings on LinkedIn. Look for recent articles or pulse on your industry. Then, copy a bunch of this text and throw it into a word cloud tool. For instance, one of them is called TagCrowd, and right here is TagCrowd. So I can gather up a bunch of texts and put it in here. Now I did that. I looked for instructional designer jobs. I went through a bunch of these and copied the words that are used to describe these jobs. Then, I went into TagCrowd and I pasted all of these words into here. When I was done, I clicked visualize and I got this word cloud. Now I think this is important because it gives me a lot of terms that were used the most often in those job descriptions. So these are likely keywords that I should be including in my account. Now another great tool to find relevant keywords is right inside of LinkedIn. We haven't taken a look at the resume builder tool yet, but we will soon. Right now, I want to point out a feature that's inside of the resume tool. So I'm inside of Julie's account, and I want to go up to the top to jobs, and from here, click on more and resume builder. Now when I do this, I'm going to click create from profile. Now this is something we'll do in a while, so don't worry about this. For the job title in order to customize it, I'm going to type in what I want this to be, which would be a program manager. I'll select that, click apply, and when you do this, off to the right, you'll find this really neat keyword tool. It is one that finds keywords that are in your resume as well as suggested keywords that are not in your resume. Things like information technology, analytical skills and so on. So this is a great way to get customized keyword recommendations for you based on your job title and your profile. Now the main takeaway here is that you should spend some time determining the keywords that are important in your industry and situation and make sure you have those keywords in your LinkedIn profile, whether in your summary, skills, job description, or other places.