From the course: Marketing on LinkedIn (2021)
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Interacting with hashtags as your brand - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Interacting with hashtags as your brand
- [Instructor] Want to attract the attention of those who could potentially work with you or buy from you? Hashtags can help you get in front of your ideal audience and proactively engage with them. Here are a couple of reasons to add hashtags to your LinkedIn page. First, you want your page to pop-up in search results when prospects are searching for specific hashtags. For example, let's say that you own an olive oil company and somebody searches for hashtag food sustainability. You'd want your company page to show up there, right? Second, and perhaps even more importantly, when you associate your LinkedIn page with specific hashtags, you activate the ability to click on those hashtags and like, comment and share content as your brand. This is important because building and growing your LinkedIn page isn't about just waiting around for the right audience to find you, it's about being proactive and finding your people too.…
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