From the course: Employer Branding on LinkedIn

Introduction to employer branding on LinkedIn - LinkedIn Tutorial

From the course: Employer Branding on LinkedIn

Introduction to employer branding on LinkedIn

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- [Viveka] I want to ask you a question. If I were to randomly view one of your employee's profiles right now, would I have a clear understanding of your brand, would I understand your company's mission, vision and values, or would I find a profile better suited to job searching than company brand promotion, or would I find no profiles at all? Whether you're an entrepreneur with one employee or the marketing director of a Fortune 50, you must make sure your company is being represented in the best possible way on LinkedIn. Because if it's not, I guarantee you that you're losing credibility, opportunity and business. I'm Viveka von Rosen, and I've been using and teaching LinkedIn for over 15 years. I've written three books on the subject, and I know just how powerful a tool it can be for personal branding, company branding, social selling, and employee advocacy. In this course, I'm going to take you through the steps you must take to make sure that your company is effectively branded and that your employees show up as your brand advocates on LinkedIn. I'll show you ways that you can create a strong LinkedIn company page, ensure cohesive and well-branded employee profiles, and I'll show you how you can share interesting, and most importantly, compliant content. From your company page and employee profiles to the content you share and best practices for engagement, I'll walk you through what you and your employees must do to shine on LinkedIn. You can learn these strategies, share them with your employees, and take your company to the next level. So let's get started.

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