From the course: Employer Branding on LinkedIn

Launching an employee branding initiative - LinkedIn Tutorial

From the course: Employer Branding on LinkedIn

Launching an employee branding initiative

- [Viveka] Congratulations, you've finished your course and are well on your way to building your company's credibility, visibility, and opportunities. You now have the tools you need to create stronger company and employee brands on LinkedIn. It might seem like a lot of information, but you'll be surprised at how quickly you can affect real change within your organization. Now, rather than trying to conquer this all in one sitting, please just tackle one initiative at a time. First, make sure that your company page leads by example, both in branding and in content. Second, make it easy for your employees by creating templates and images they can easily add to their profiles. This will immediately build credibility in no time flat. Third, give your employees access to content that they can share and encourage that employee advocacy. You want to have a policy in place so your employees know what they can and cannot do. Fourth, use the Exercise Files to help you begin your trek into the space of powerful company and employee branding. And finally, make sure to follow my company, vengreso.com for the latest in LinkedIn strategies. And of course, always feel free to reach out to me on LinkedIn. Your employee's LinkedIn profiles are representative of your organization, so go forward with confidence. You're going to rock it.

Contents