From the course: Social Media for Graphic Designers

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

LinkedIn Audience Insights

LinkedIn Audience Insights

From the course: Social Media for Graphic Designers

Start my 1-month free trial

LinkedIn Audience Insights

“

- [Instructor] When you post on LinkedIn, it tracks analytics of those who engage with your content. And LinkedIn calls this audience insights. Because LinkedIn is business driven at its core, you can gain some valuable knowledge related to the content you post. In this movie, we're going to take a closer look at various posts and see what their audience insights reveal. So before we do that, I want to scroll down on my profile page and just disclose to you that right now, I have 12,772 followers. So knowing that, let's go to a post we created on LinkedIn. I've shown you this before, we talked about the narrative and that this was actually an unused design direction, but we didn't talk about the reach. And down here, you see a number that 4,333 people have seen this post and this is the audience insight. Now, if I click on it, it'll open up a window and we can show a little more by expanding it like that. But 839 people who…

Contents