Personalize your headline in order to illustrate who you are and help to be discovered by hiring managers. In this video, learn how to edit the headline on your LinkedIn profile.
- Whereas your profile picture is one of the first things people will see on your LinkedIn account, your headline is one of the first things that they'll read. So you're going to want to make it a good one. As you can see here on the account we're creating, Julie already has a headline and that is student at Roux Academy. This is because as a student your headline will default, listing you as a student and the school you attend, but you can change this. Your headline is an important part of your LinkedIn profile and it should reflect the message that you're trying to convey. It's a chance to tell people who you are and what you do. If you were already in a career this would likely be a place that you'd list your job title and the company you work for. But as a student, you're likely in a different situation. And let's take advantage of this. This may be an opportunity to show what you're passionate about, related to your future career. For Julie, I could go ahead and add passionate about web design. Phrases like this can be used as an opportunity to show off your personality and what you're interested in, while also adding important keywords. Let's change Julie's headline. I'm going to go ahead and click on the pencil icon here. And I can see that I can change her name and below this, we have headline. Now it says student at Roux Academy. And for now I'm going to keep that on here, but I'm also going to add something else. I'm going to put passionate about web design. I'll go ahead and click on save. And they're asking me here to choose an industry. So I'll go ahead here and I'm going to go and enter Julie in for marketing and advertising. Now you'll have to make a decision on what industry you'd like to go in, but it will help to customize your account and really focus what you're looking for. Down below this, I'll go ahead and click on save. And as you can see, I have now changed Julie's headline. Student at Roux Academy, passionate about web design. For this section, I recommend avoiding slang words or jargon such as marketing Ninja. Many people won't understand what you're talking about and it's doubtful that people are searching for the word Ninja. Unless of course you're going to school to be a Ninja. In which case, then you may want to include it. So with these guidelines in mind, I suggest that you try out some different headlines to use on your profile. Ask for feedback from friends, family, or classmates to see what resonates with them. Also keep in mind that you can always come back and change your headline.