From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Three ways to get idea inspiration for personal brands - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Three ways to get idea inspiration for personal brands
(upbeat music) - Here are three great ways to get inspiration for your personal brand on LinkedIn. Number one, look at other creators who are on the platform or on YouTube who are making interesting video content. Number two, read books. I know, old school, (laughing) or listen to podcasts from thought leaders or innovators in your space, and then finally number three, interview these experts or brand leaders who are in your space. And those are three fun ideas to get inspiration for your personal brand. Now, as an exercise, I want you to think, who is a thought leader or brand innovator that you can talk to, to create a video for you personal profile page? And now it's time for a short break. (beeping) (upbeat music) (laughing) (upbeat music)
Contents
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Why is video on LinkedIn important?1m 55s
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(Locked)
When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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