From the course: Employer Branding on LinkedIn

Understand the new buyer's journey - LinkedIn Tutorial

From the course: Employer Branding on LinkedIn

Understand the new buyer's journey

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- [Instructor] Your buyers are socially engaged. The usage of social media around the world is ever increasing. Social media statistics from 2019 show that there are 3.2 billion social media users worldwide. And this number is only growing. It equates to about 42% of the current population. Over 82% of the US population have a social networking profile. And that's up 240% from 2008. This is crucial to understand because your buyers are online and researching your company. Your company presence needs to make your buyer feel comfortable and confident in their purchase. And to do that, you need to make sure that you have a strong business presence on LinkedIn through your company page and through your employees' personal profiles. Your buyers will be researching you. As you can see here, you need to make sure your strong incredible brand is portrayed as such. Having a great LinkedIn presence can even help you show up well on Google. Another important fact is that 90% of decision makers won't respond to cold calls. Our buyers are digitally enabled now. In fact, most buyers have 3.4 connected devices. That's crazy, right? Most buyers have more than three mobile devices, whether that's iPhones, iPads, tablets, laptops, they have some way of getting into, and learning about your company. LinkedIn is one of the places that a lot of buyers go to in order to research a company's services, and products and people. This can be fortunate or unfortunate depending on the state of your brand. Luckily, a bad brand on LinkedIn can be fixed. Remember, buyers are heavily influenced by their online search throughout the entire buying process. Think of the last time you bought a car, a pair of shoes, a $60,000 online training, or a $1.5 million database platform. The way our customers buy has fundamentally changed. And that's why we've created this course, so that your business has the presence it needs to make the most of this new modern buyer's journey.

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