From the course: Social Media for Graphic Designers

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Understanding Facebook Insights

Understanding Facebook Insights

From the course: Social Media for Graphic Designers

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Understanding Facebook Insights

- [Instructor] Using online resources like social media are great, but it helps to analyze actual metrics on what people are responding to, so you can better understand your audience and interact in a more effective way. So let's take a brief look at Facebook Insights. So we're going to use the Drawing Vector Graphics page, since this one has the largest audience of all of my pages on Facebook. I am interacting with people all the time, posting work, and they're asking questions and I'm responding. So we have 15,000 plus people who are following on Facebook, and we want to take a look at the type of content that's engaging with them the most. So if we go to the top menu here, we're on page and we go over to insights. We're going to click on insights. And this is going to load some analytic information that we can check out. So there's a lot of different things you can take a look at when you're in here. If you run…

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