From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Understanding personal page metrics - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Understanding personal page metrics
(upbeat music) - Okay. Let's go over metrics on your personal profile page for LinkedIn videos. So, I have a sample video up, and what you can see below is that there are a certain number of likes, 566 likes, 153 comments, and a little over 26000 views. Now, to see even more metrics, if you are logged into your account, all you have to do is click on the 26000 views, and let's go from top to bottom. So, first of all, this is when this video was posted, it was posted on May 6th. It also has the number of total comments, the number of total likes, and the number of total views, which, once again, we saw, and that was a publicly available set of metrics. Usually, also, it will show the number of shares in this area, as well. So, let's start from left to right. So, what other metrics can we see that other people cannot see unless they are logged into your account? Number one, we see what companies have viewed your video the most. So, hilariously, my video was viewed the most by…
Contents
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Why is video on LinkedIn important?1m 55s
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When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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