From the course: LinkedIn Video Marketing for Personal and Brand Pages
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When to choose video vs. articles - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
When to choose video vs. articles
(upbeat music) (popping) - What kind of content should you create on LinkedIn? Now there are three types of content that you can do. One is a video, obviously, my favorite. (giggling) Two is an article, which is a long form blog post that exists on LinkedIn. And number three is a status message, and this can be short or long, depending on how you feel. So I'm going to talk about two of these right now, videos and articles. Here's one of the recent videos I did on LinkedIn with another LinkedIn content creator, Brittany Crystal. And here is one of my older articles, our Pulse articles. So why would you choose to make a video over an article? Videos are great for three reasons. Number one, videos are so fast to do. It's easy to take just your mobile device and, boom, you've created a video in the LinkedIn app and you can directly upload it so fast. Number two, videos are great for a Google SEO. So Google loves videos right now and will put them higher in Google Search. Number three…
Contents
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Why is video on LinkedIn important?1m 55s
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When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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