Students can benefit greatly from utilizing the LinkedIn platform by establishing a professional network, building their personal brand, and searching for jobs. In this video, learn about some of the benefits of using LinkedIn.
- [Instructor] As a student, you're about to make one of the most important and stressful transitions of your life, the transition from school to a career. Hopefully you've spent a lot of time thinking about what your career goals are, and hopefully you've acquired the skills and knowledge to get started. But now you have to find a job that will help you progress on your journey. You have some important questions to ask; what are some companies that you'd like to work for? What are some of the positions that you're qualified to apply for? Where are their job openings and how can you apply for them? How can you show these employers that you're a great fit and a strong candidate for the job? How can you make sure that you're up to date with the latest industry trends so that you can ace your interview? And who can you look to in order to network, ask questions and earn powerful recommendations? The good news is, that LinkedIn can help with all of these. LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs and build a strong professional network. And these are all things that I strongly suggest you take advantage of. LinkedIn has over 500 million users. It provides data and information on over nine million companies. It has over 10 million active job postings and it's the go-to site for most recruiters and hiring managers. Recent surveys have found that over 70% of companies use social media to screen candidates, with LinkedIn being the most popular. And 92% of recruiters use social media to search for job candidates. Again, with LinkedIn being the most popular. What will a potential employer find when they search for you online? A LinkedIn profile will usually be the first thing that comes up when you search for someone's name in a search engine. And therefore it's something that you should take the time to strengthen. And it's not a good idea to ignore your online presence. In fact, 57% of employers surveyed reported that they were less likely to hire a candidate who they couldn't find online. In the digital age, the most common ways that new jobs are found are through networking and employee referrals. If you already have a LinkedIn profile, great, this course will help you to strengthen it and teach you more ways that you can leverage the platform. If you don't have a LinkedIn account, it's never too late. This course will help get you started and start building a strong digital footprint and professional network that will help you land the job you deserve. I'm passionate about empowering students to be successful which is why I'm excited to teach this course.