From the course: Marketing on LinkedIn (2021)

Why you should market your brand on LinkedIn - LinkedIn Tutorial

From the course: Marketing on LinkedIn (2021)

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Why you should market your brand on LinkedIn

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- [Michaela] Can you imagine having the opportunity to market yourself and your business in front of hundreds of millions of professionals who are ready and willing to work with you? What a dream, right? Well, that exact opportunity is waiting for you right now on LinkedIn. LinkedIn is essentially the world's largest networking platform. Every minute on LinkedIn, somebody's being hired, deals are being made, and people are connecting and collaborating to grow their businesses. To put it all in perspective, LinkedIn hosts over half a billion members worldwide. It's the most used platform for Fortune 500 companies, and four out of five LinkedIn members drive business decisions at their companies. So if you're a freelancer, a solopreneur, a B2B brand or B2C brand that targets working professionals, marketing on LinkedIn could be a game-changer for you. I'm Michaela Alexis. I'm an espresso-fueled entrepreneur that is absolutely passionate about teaching people just like you how to harness the power of LinkedIn. In this course, I'm going to show you the exact steps that you need to take to grow your business with LinkedIn. You'll learn how to optimize your LinkedIn profile to convert visitors into connections and create irresistible personal brand content. And you'll learn how to network like a pro and market your business on LinkedIn by creating your own company page and a community around your products and services. Ready to invest for LinkedIn success? Let's get started!

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