From the course: Social Media for Graphic Designers

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Writing a post to extend reach

Writing a post to extend reach

From the course: Social Media for Graphic Designers

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Writing a post to extend reach

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- [Instructor] Before we dive into this, I need to remind you that Facebook throttles reach. If you look at my business page here at this moment, if we scroll down to the right-hand side, you can see 7,367 people are following this Facebook business page. But when I post content, be it just a text, or maybe I post an image with some commentary or a video, it'll only reach a fraction of the audience. There is no way around that. This is why Facebook encourages users to boost their posts. In other words, pay Facebook to release it to more followers. I never use this feature because even if you pay for that, it still won't land in all of your followers' timelines. I'm going to show you in this movie, how to produce quality content, word smith good quality and commentary for it, so those who do see it will like it, share it and thus help you reach more people organically. Let me share a few posts with you and explain some things.…

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