From the course: Finding a Job on LinkedIn

The importance of your LinkedIn profile - LinkedIn Tutorial

From the course: Finding a Job on LinkedIn

The importance of your LinkedIn profile

- [Instructor] Your digital footprint is what someone would find if they search for you on the internet. And this is something that continues to grow increasingly more important. When you do a search for someone's name, usually one of the first things that shows up is their LinkedIn profile. I'm going to do a search here for my name and let's see what comes up. In other words, I'm going to google myself. And this is something I recommend that you do to see what shows up when you google yourself. Now, in this case, the top thing that shows up for me is my LinkedIn profile. So I click on it and here it is. Now, why is this important? In a CareerBuilder survey, 70% of employers said they use social media to screen candidates that they're interested in with the most common one being LinkedIn. So when they go online to search for you, what are they going to find? And the idea here isn't just to avoid having negative stuff online, although that's obviously important, but it's to have positive stuff online that portrays you well. In fact, 47% of companies said they were less likely to interview a candidate if they couldn't find them online. They said this was because they used it to learn more about them and had an expectation that a candidate would have an online presence. So how can we help make sure that you have a positive digital footprint when they search for you? Hm, I know a strong LinkedIn profile. When they search for you, this is going to show up and it allows you to create your own profile, share your accomplishments and tell your story the way you want it to be told. So, start with your profile. Tell your story. Again, if you need help setting up or optimizing your profile check out the learning LinkedIn course. In this video, I just wanted to emphasize the importance of your digital footprint while you're on your job search.

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