From the course: Logo Design: Visual Effects
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Absence of light tells a story
From the course: Logo Design: Visual Effects
Absence of light tells a story
Let's start with advice used by many great designers, the shadow. It's something that most of us take for granted. A day may go by, and we don't even consider how much information a shadow really conveys. Without looking up, we know if it's sunny or cloudy. We know the direction of the light, and if the terrain is flat or rolling. They tell us if something is in motion, so we can be forewarned to get out of the way, or if somebody is looming behind us. Let me show you how a number of designers have used shadows to help make their logos even more impactful and tell a great story.
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