From the course: Logo Design: Visual Effects
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Active: Dark stories in motion
From the course: Logo Design: Visual Effects
Active: Dark stories in motion
Let's consider this rabbit designed by Ty Wilkins for Visual Quickstart. Just looking at the rabbit, we don't know if he's laid down for a nap, or if he's just standing around taking a break. That is, until the designer introduces a shadow. Suddenly, we can tell that the rabbit is in mid leap. And that probably means he's traveling at a pretty good clip. When a logo is to convey motion, a shadow can be a great tool to define action. This star is not just awkwardly upside down, but it's standing on point, keeping its balance. It literally becomes a performer. Look at this diver. I can, tell he is diving, and not flying, because the shadow shows me, how close he is to the surface. No one can turn away from someone in mid dive. It's almost magical, how this logo, and the tension, of someone just about to hit the water, captures your attention. Another way shadows serve a magical purpose in logo design is when they become transformative. They can forecast the future or help you tell the…
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