From the course: Logo Design: Handmade Aesthetic
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Blemished: Tainted imitation
From the course: Logo Design: Handmade Aesthetic
Blemished: Tainted imitation
- Imitation is the greatest form of flattery. We know that to be true, because our mothers said so. And with that in mind, we're going to discuss imitation from a variety of surprising directions. Before we discuss the value of a logo imitating a handmade process, let's validate a need to even consider doing such a thing. We'll start with Pottery Barn, Target, and Pier 1. They're a good mix of merchants that're responsible for propagation of style, but they can't force us to buy what we don't want. With annual lead times for merchandise, any store of this ilk is already at least a year ahead of you and what you'll be buying in the future. How do they know? Most of these firms have a group of trend forecasters that may travel the world and markets just looking for a whiff of the next thing. Over the last decade, there has been a dramatic increase in the proliferation of goods being sold and interest in the indie craft market. The likes of online sites like Etsy, crafting handmade…
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