From the course: Logo Design: Handmade Aesthetic

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Calligraphy: A written assurance

Calligraphy: A written assurance

From the course: Logo Design: Handmade Aesthetic

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Calligraphy: A written assurance

- Calligraphy is a relatively broad term amongst designers. But it doesn't hurt to go back to the origin of the word, kallos for beauty and graph for writing. Beautiful writing. It's a term you may question on a few of these, but I think each mark we investigate has it's own claim in it's own objective. These marks will reference writing, but in this first group they have become more of a hand-built solution. Despite that, the character of these marks all display a real connection to a product of the hands. Sound Bwoy may appear to have been created in the back of a truck without shocks, but beyond the roughened exterior are some really sound and attractive letter forms. Now here's a bit of a riddle for you, all of these marks exhibit a strong, handmade aesthetic. Let's stop there for just a moment and make note, they are all meeting the objective. They are well designed and have strong integrity. That said, some of these were created using unmodified fonts that have been set on a…

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