From the course: Logo Design: Handmade Aesthetic
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Degeneration
- Beating up art is a time-tested way to introduce human intervention in design. Years before the computer, designers were staving off repair men when their copiers had just zoned in on the right amount of ugly. Photocopies with streaks and pits and fades that a mis-timed tuneup would surely have rectified, to the horror of the designer. Despite the fact that there are enormous numbers of digital solutions for deteriorating art, it's critical to remember they're generally imitations of an actual destructive process. Aging, wrinkling, scarring and incidental wear all come about for a reason. And depicting the right degenerative process can help you sell your story. This SPORTIQE logo looks as if it belongs on the front of a customer's favorite t-shirt. The one that's been washed and worn so many times there is always someone threatening to burn the garment. Wear like this feels right to the public when attached to apparel that promises to be as comfortable when worn. I could imagine on…
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