From the course: Logo Design: Shapes and Symbols

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Hearts: Origins with the tree of life

Hearts: Origins with the tree of life

From the course: Logo Design: Shapes and Symbols

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Hearts: Origins with the tree of life

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Almost predating the shield is another symbol that actually grew out of a leaf. Going back to 300 B.C., when illustrated pictures of trees of life were covered in ivy foliage, you might be surprised to note the simple ivy leaf is the exact shape of today's heart. By the fifteenth century, red became known as the color of life since it was the color of blood. It was at that time that the ivy leaf from the tree of life and the color red for life were blended together, giving us the most recognized symbol in society. The heart. This was likely the last thing on iconic designer Milton Glazer's mind in 1977, when he was asked by the city of New York to create a mark for their promotional campaign I Love New York. Despite thousands of trademark infringement suits, you'd be hard pressed to walk the streets of any metropolitan area in the world and not find a knockoff of the I heart someplace on a mug or a shirt. If you're working on a logo project that focuses on caring, and love, and…

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