From the course: Logo Design: Visual Effects
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Highlights: A tempting mirage
From the course: Logo Design: Visual Effects
Highlights: A tempting mirage
Touch is one of our senses. And even if it's just a temptation, it helps to multiply the impact of a logo that's in an otherwise, look but don't touch world. These marks all use photography to ensnare their prey. The same way a fisherman might trouble over just the right lure that best imitates reality. Note, that all of these still carry a subtle twister message. This logo for a basketball mentorship program suddenly, brings the human element into the equation with the profile embossed in the seam. Or this bowler hat for an ad agency, that hovers in a surreal space assuring consumers they can achieve the impossible. These are never as easy as they seem. But with the right concept, a photographic icon in a flat image world can be incredibly striking. Reflecting light is one of the markers we use to help determine dimensionality. These reflections are all around you. But like shadows, we tend to take them for granted. Look around you. A, a pin or a mug or a button. Yep, there it is…
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