From the course: Graphic Design: Small Business Identity Redesign
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How to use the logo
From the course: Graphic Design: Small Business Identity Redesign
How to use the logo
- Now that we have the logo, we're gonna put it everywhere. On stationery, web pages, posters, t-shirts, invoices, gift certificates, wherever you have a touchpoint, wherever people encounter you. Remember that the designer won't be around to continue work on this stuff but you always wanna leave behind instructions to help the client work with it. Here's the list for this one. One, the logo is a centered design. Keep it centered. Don't move the words off to the left, or the right, or the top. Two, keep the size relationships between the logo and the words uniform. They should remain the same the same distance apart and remain roughly the same size relative to each other. Not too big, not too small. If you do modify a size a bit, change it from the top down to retain the spacing. Three, because it's a centered design, it's should also be centered in whatever space it appears in. This is important, don't put it to the side or in a corner. Four, other relevance on the page should also…
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