From the course: Logo Design: Visual Effects
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Motion: A dizzying possibility
From the course: Logo Design: Visual Effects
Motion: A dizzying possibility
In earlier years, designers had to be concerned with over-enlarging a printed logo, for fear of exposing what is referred to as a bindaid dot pattern. It was a closeup of the pattern created by thousands of microdots to print an image in CMYK or to create the appearance of a gradient. Allowing these dots to be perceptible used to be a major faux pas, but occasionally we see this pattern being embraced by designers for a very different reason. Using this effect on the edge of a logo can almost be visually disturbing, and if that means gathering someone's attention, that may not be all bad. If it occasionally allows us to stop a consumer and if it's used in the right context, this little illusion can actually be very arresting. I'm a particular fan of this seagull logo used by an Italian shipping company AJ Mobilità. I see this image and I immediately feel like I'm standing in a hazy port with this firm's container ships and these birds cutting through the fog at the same time. Both…
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