From the course: Logo Design: Handmade Aesthetic

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Near perfection: A little naive

Near perfection: A little naive

From the course: Logo Design: Handmade Aesthetic

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Near perfection: A little naive

- When I start into a design project, I usually pull out a pad of tracing paper and a pencil or felt-tipped marker. I like to go onto paper first, because for me, I can get an idea down pretty quickly and when ideas are flowing, I hate to lose any of them. Once a mark is down, I come back with layers of tracing paper and start refining an image until it is pretty close to what I'm looking for. It's only then that I scan the image and then build it in vector. But that little window, between when the logo lived on paper and when it gets recreated on the computer, is sometimes the point at which the logo flat-lines and dies. It's when the spontaneity of the mark becomes so perfected it loses its humble nature. A bit like telling a story and getting a great response and then trying to write down what you said and so finessing it that it falls flat the next time you try to tell it. You know, never underestimate the impact of a humble solution. I suspect that each of these marks took a…

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