From the course: Logo Design: Shapes and Symbols

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Next steps

Next steps

From the course: Logo Design: Shapes and Symbols

Start my 1-month free trial

Next steps

“

I suspect that throughout this course, you've noted a number of techniques or symbolism that you can put to work immediately. There have probably been a few things that are just right for a project you're working on now, or that you'd like to try out on a test project, just to see how they work. But the real secret to making the best use of this information is your good judgement. Knowing if the symbolism is really a fit for the personality of your client. Start with a list of your objectives for the new identity to make sure your design fits the list. Don't be tempted to create a marque that you love, and find yourself justifying how it relates to the client's needs. One of the most exciting things about creating logos today, is the demand for exceptional design has never been greater. At the same time, the competition is tremendously keen. Your ability to craft a beautiful mark is very important. But your ability to sell the objective reasoning behind it, absolutely puts you in a…

Contents