From the course: Logo Design: Visual Effects
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If you're like me, after watching a course like this, you're packed with ideas and may not know where to start. Let me encourage you to make a list of some of the effects we've covered here and compare that to a list of your clients' objectives for your next identity project. As tantalizing as some of these treatments are, only a few may really be appropriate for any one project. Your good judgment here may be what helps differentiate you from your peers. Here's a perspective that may be useful in thinking about your responsibility to your clients. You, as a designer, are tasked with creating a future for others. A good designer has the uncanny ability to tell a very specific, very effective tale using few to no words at all, because they have the aptitude to summon meaning from a line, because they can craft an image that brings relevance and direction to a product that's lost its way, because they can forecast what the public will be yearning for tomorrow and not yesterday. As a…
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