From the course: Logo Design: Symbolism in Nature
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Next steps
- After covering this many in-depth insights on nature and design, you've probably noted a number of techniques or symbolisms that you can put to work immediately. There have probably been a few things that are just right for a project you're working on now, or that you'd like to try out on test projects, just to see how they work. But the real secret to making the best use of this information is your good judgement. Knowing if the symbolism is really a fit for the personality of your client. Start with a list of your objectives for the new identity to make sure your designs fit the list. Don't be tempted to create a mark that you'll love and find yourself justifying how it relates to the client's needs. Demand for exceptional logo designers has never been greater than it is in today's market. At the same time, competition is tremendously keen. Your ability to craft a beautiful mark is very important, but your ability to sell the objective reasoning behind it definitely raises your…
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