From the course: Logo Design: Visual Effects
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Optical illusion: Is it or isn't it?
From the course: Logo Design: Visual Effects
Optical illusion: Is it or isn't it?
I think you'll agree with me that the logos we talk about in this chapter are just plain fun. They bring a smile to my face but more importantly, they generally please and mystify the intended clients these have been developed for. They can be a bit more demanding but I can assure you the creation of these types of logos can be reputation makers. And they may well be the most talked about work in your portfolio. One such individual that I've known for a number of years, rode his particular design skill to a peculiar level of fame. Yet I'm willing to guess you may never have heard of him, his name? John Langdon and he's a philosopher and a master at designing ambigrams. That's a word that graphically reads the same right side up or upside down. A number of years ago John met the soon to become best selling author Dan Brown. You may know his blockbuster books and movies including the Da Vinci Code and Angels and Demons. In the latter book, you might recall the protagonist comes up…
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