From the course: Logo Design: Visual Effects
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Picture frames: Diverse personality
From the course: Logo Design: Visual Effects
Picture frames: Diverse personality
Though we discuss gradients elsewhere in this lesson, utilizing this treatment on these marks is not about trying to give dimension to a surface. The use of gradients here, is more about conveying a process, often by a color shift from one side of the spectrum to the other. It maybe the idea of a process that takes you from warm to cool, or it may be about transitioning from one season to another. The correct name for transitioning from one color to another is a split fountain. This is a phrase derived from the print industry, when two colors have ink or loaded on opposite sides of the same press head, for a few magical moments the colors would start to blend in the middle, creating a vibrant transition. That's the exact reason these logos take advantage of this. They all express, for the client, a vibrant transition. Keeping with this theme of irregularities, marks that appear to have been crafted with watercolors certainly express an imperfect human touch we're called for. The…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.