From the course: Logo Design: Symbolism in Nature
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Rivers: Ripples and placid waters
From the course: Logo Design: Symbolism in Nature
Rivers: Ripples and placid waters
- When rivers are referred to as the arteries of a country or continent, there's more than a visual analogy in play. Yes, a river and its attending tributaries and creeks may look for all intents like a body's pulmonary system, but the best comparison is that rivers provide energy and resources, the waters to hydrate our bodies and irrigate our crops, the transportation and economic waterways of commerce, and most importantly, a place of reflection to rest the eyes and the soul. So as large of a contributor as that may sound to commerce, why do you suppose depictions of rivers are limited when it comes to logos? It's not that water is a bad analogy, but that a specific body of water, like a river, has its own identifiable profile, and because of the nature of a long river, it's, well, it's long! Notice all of these logos depict rivers, yet they could probably be any river. And as a rule, the river needs to be dramatically foreshortened, as have all of these, to get it down in scale…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.