From the course: Logo Design: Visual Effects
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Shading: A thing of substance
From the course: Logo Design: Visual Effects
Shading: A thing of substance
You can define the material you are trying to convey by adjusting the light you add to its surface. What do you suppose the following logos would be made of, based on the light treatment to their surfaces? These first two appear to be softer. But this purple object looks like it might be metal or a much harder substance. Here's the secret on all of these marks. They are defined mostly by shading. And note that the shading is very humble and not complex. All of these were created with a simple gradient. On any one surface, the gradient runs from one color to a darker value of the same. It takes no less skill to conceive these illusions. But crafting them may come to you much more quickly. Sometimes, as designers, we're able to create a dimensional identity composed of a group of simple planes. When that's the case, we can often use flat color to define the surfaces. Because we're not relying on highlights, reflections and gradients may look comparatively simple. But they are every bit…
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