From the course: Logo Design: Visual Effects
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Shapes: A transparent wrap
Now that we've identified the effects of dimension and transparency, I'd like to look at some examples of how these techniques have been used by some truly amazing designers. And more importantly I'll show you how to incorporate these same techniques into your own design arsenal. Imagine picking up a clear flat piece of colored plastic and starting to twist it to see just how light travels through it. Or better yet, you could actually do just that and see what really occurs. By twisting, it's no longer flat it starts to take on dimension. And because light travels through it, color intensifies when it passes through multiple layers. All of these marks demonstrate that the client is flexible in their process. Because the company's logos are twisting. You can tell that they're holding tension and that they're prepared to spring forward into action at any moment. Both the intense chroma and the flexing, suggest these are high energy companies. And most important, they have nothing to…
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