From the course: Logo Design: Visual Effects
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Shifted: Offsetting a single idea
From the course: Logo Design: Visual Effects
Shifted: Offsetting a single idea
Look at how these marks seem to be in motion. Even though they appear to be shifting, I couldn't say if they're on their way together or, if indeed, they're shifting apart. Because these marks are composed of alpha-numeric characters, they already convey a message of a quantity or a word or a name. Placing them in action with transparencies could indicate a shift from cool to warm, like One Journal Square or maybe a vibrant coming together that I detect in the Penn State Architecture 100 mark. On the other hand, I'm not so sure these are coming together or apart. I just suspect that they're mis-registered. Notice that the colors used to create the transparent effect are cyan, magenta, yellow, and black. Yep, that's CMYK to us and what the rest of the world knows is the inks that they have to buy for their printer. When you see this in a logo, you can be sure the client is trying to let the world know that they're willing to shake it up a bit. That they have to be pressed pretty hard…
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