From the course: Logo Design: Visual Effects

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Solution: Treatment

Solution: Treatment

From the course: Logo Design: Visual Effects

Start my 1-month free trial

Solution: Treatment

So how'd you do? Five minutes probably didn't sound like much time to you. But I'll bet you surprised yourself with how many ideas you can come up with in that much time. While I'm talking through my solutions, I thought I'd show you how a few of these actually played out so that we can both do a better job of visualizing the results. So, for mine, I started thinking photographically. That, maybe you fill the teapot with leaf tea or, better yet, images of fruit or floral elements that might service as the flavor tone of the tea. Then I started thinking, you could just use a close-up of the flavor like an orange peel. A very tight shot, so you just get the surface and the texture of it, or the texture of cinnamon sticks. I also considered the rough wood finish of an old tea box or, maybe the use of bamboo, showing the grain. Since the company has Burma in its name, I thought about using beautiful calligraphic kanji characters. Maybe showing the brush marks of the ink on paper. That led…

Contents