From the course: Logo Design: Symbolism in Nature
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Tree and man
- So here is a definitive statistic. On LogoLounge, we have hundreds of thousands of logos, from really amazing designers from around the world. All the logos are searchable, so that our members can find reference and inspiration instantly. The number one search year in and year out, by substantial margin, is the following word: tree. This tells me a variety of things about design. But let me start by saying I don't think there are that many arborists and tree farms out there. It shows me that the tree is probably one of the most useful analogies in societies worldwide. If I can share with you even half of the primary reasons to consider it in this chapter, I will feel as if that's quite the accomplishment. Allow me to share a story of just one. A number of years ago, we were approached to help identify a health-ethics organization, which is a growing field. There is a rise in a number of these groups, usually composed of medical professionals, caregivers, clergy and counselors. They…
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