From the course: Logo Design: Symbolism in Nature
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Waves: Wet in motion
- As I know you've picked up on by now the tiredest solution can have an exceptional impact when presented in a fresh way. This next group of logos utilizes the traditional symbol for waves but note that these designers have taken a different twist to a common application. I'm fond of the deer leaping across the water in this mark for the Jelonek Sports and Aquatic Complex. The waves of the water are an exact reflection of the deer's body and the antlers make an additional reflection of the waves as well. Or the waves reflected here in a crown for Imperial Plumbing. Not every wave is as docile as the surface of a pool. If you're working on a project that deals with water or liquid that's a bit more forceful keep your mind open to the variety of ways it can be visually interpreted. A bit more agitation to the waves and you start developing white caps. These tend to exaggerate our more sedate waves as the water crests creating a motif that is referred to as a Greek wave. You may note…
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