From the course: Logo Design: Handmade Aesthetic

Welcome

From the course: Logo Design: Handmade Aesthetic

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Welcome

- Before ever giving consideration to what a logo should look like or what it must convey, the designer has a far greater task. First, they must come to grips with who they're designing for. You, as a designer, have been tasked with creating a logo that will help visually define a brand. It's imperative what you design for them honestly fit their personality, and allows them to gain immediate traction with their identity. In this course, we're going to focus on development of identities for one of the largest personality segments. Personable, approachable clients, and products with an artisan and a handmade aesthetic. We'll show you how imperfection can lead to stunning solutions that still create a handmade aesthetic. You'll discover how to create old world processes with simple, new world shortcuts. Think like pro about how to add value to your work, by degenerating it, and which way's the right way. We'll explore how to make typography express just the right human personality of your client, and learn the secrets behind what it's really saying. There's so much to share, and I know you're here because you're ready to learn. Let's talk logos!

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