From the course: Graphic Design: Logo Design Tips and Tricks

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A few trouble spots

A few trouble spots

From the course: Graphic Design: Logo Design Tips and Tricks

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A few trouble spots

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- As I've mentioned, one quality of a good logo is it works everywhere. Whether on screen, or in print, or on fabric, plastic, the most demanding use is anywhere that you're at a small size, and especially at low resolution. I have three scenarios. A logo that's simple and bold will almost never have a problem. The Red Cross, for example, reads clearly, even as a 16 pixel favicon. 16 pixels is tiny, and a good test, if it will read here, it will read anywere. But what do we do if our logo is more complex and has finer lines, like this monogram? You can see what happens at the size of a favicon. The lines get super fine and are in danger of being lost and on low-res devices may actually be lost. Also you can see that these two logos don't look alike. The small one looks much thinner, so we have two problems to solve. The solution to both is to make a second version of the logo that's bolder than the first. This is a pretty easy process. Bold the lines, in this case to twice the width…

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