From the course: Logo Design: Symbolism in Nature
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The leaf: Ubiquitous representative
From the course: Logo Design: Symbolism in Nature
The leaf: Ubiquitous representative
- Do you recall the name of the Giant's little sidekick on his commercials? Sprout, which is a perfect place to start since this is exactly where every plant does start. Seeds are only a dormant container with DNA instructions for what should happen when exposed to water. That germination process is really when a seed comes out of quiescence and springs to life. Can you imagine why this point in time captures the attention of designers? Again, this is a great analogy for the genesis of an idea or a solution. Seconds before, we have nothing, and now we have life. It's the spark of an idea that turns into a brilliant, blazing fire. This group of logos have each visually captured that critical instance when thoughts become reality. Notice how there is that appearance of uncoiling, like there is a tree inside the seed, and it's springing out, like the entire thing had been tightly wound and inserted at some time in the past. Through the miracle of nature, that's pretty much the case. If…
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