From the course: Mailchimp Essential Training
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Build personalized customer journeys - MailChimp Tutorial
From the course: Mailchimp Essential Training
Build personalized customer journeys
- [Instructor] MailChimp's customer journey builder lets you build unique and automated marketing workflows that personalize the experience of interacting with your brand for your customers. Customer journey tools are not available in all pricing plans. So you may have to upgrade to use them. Let's take a look at how you can build and use a customer journey. Customer journeys are automated workflows, so you'll find them in the automations dashboard. If you have an automation already, you'll see it in the my journeys list. You can see here, we have a welcome email series. Before we start building a customer journey, let's take a look at some of the starting points that MailChimp provides. You can start an automated workflow to welcome new contacts or recover abandoned carts and even to get more out of your receipts. Some starting points are for marketing. Some for e-commerce and others are for audience nurturing.…
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