Lists allow users to automate their email marketing database of receivers. Learn how to create a list for your Mailchimp account.
- [Instructor] No matter what the size of your organization or group, great marketing starts with an up-to-date audience and important data, like who interacted with your store or how often they read your emails. Mailchimp provides some very useful and flexible tools for managing this information so that you can create email campaigns that your audience wants to receive. Lets get started by creating a new audience. To see all of your audiences, you'll select manage audience, and click the view audience button. To create a new audience, you'll click the create audience button and we'll import a list that I collected from an event. Now here, Mailchimp is recommending that I use tags to organize my audiences rather than to create a new list. Tags are labels that you can add to your contacts. If you've ever worked with a customer relationship manager or a CRM service, then you understand that categorizing your contacts can be very useful for understanding and marketing to your audience members. If you're just setting up your account, you won't see this message, but it's a good reminder that using tags is better than creating multiple lists. This is especially true if you have lists that may contain duplicate contacts, because Mailchimp charges you based on the number of contacts in your audience lists. We're going to go ahead and create a new audience. We'll start by giving our audience a name. Next, you'll give the audience a default from email. Now this can be any email address, but for the sake of who you are sending messages to, it should be something recognizable. Sending messages from a personalized email account gives you better results, because people are more likely to read the messages. The default from name, in your case, might be the editor at your company or the CEO. If you're a small business owner like I am, using your own name gives your email's a personal touch. Mailchimp will generate a custom URL for every email you send. The first part of the campaign URL is Mailchimp's server. For free account users, the second part is a randomly generated string of characters. If you're a paid account user, you can customize each campaign URL and I'll show you how to do that in another video. The advantage of using your own verified domain is all about search engine optimization. I'll select my own verified domain from the list. When people interact with and share my campaigns, the search engines see that as useful content and then my website gets a little positive search engine ranking juice. You'll want to type a short reminder to help subscribers recognize that they joined your list voluntarily. This helps prevent automatic unsubscribes, and it shows that you are personable and transparent. The contact information is pre-populated from your account settings. This is the same contact info that goes on your website and it should be a real address. If you don't like what's showing here, you can click edit and change it for this audience list. The form settings help your lists stay in compliance. Select double opt-in if you want to send a confirmation email when someone subscribes. If your organization has to conform to GDPR, select that checkbox as well. If you don't know what GDPR is, please check with your legal team. You can select how often that you want to receive notifications when people join your list. And it can be really fun to see your campaigns working, but it can fill up your inbox pretty quickly too, so I recommend selecting daily summary. When you're finished, click save.
- Setting up a Mailchimp account
- Adding and importing subscribers
- Creating single and automated email campaigns
- Testing your campaigns
- Creating sign-up forms
- Reviewing campaign results
- Building landing pages
- Designing ads
- Creating social posts