From the course: Mailchimp Essential Training
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Customize preferences center - MailChimp Tutorial
From the course: Mailchimp Essential Training
Customize preferences center
- [Instructor] When you give your audience control to choose the types of content they want to receive you avoid them unsubscribing entirely from your list. You can also gain some insight into what your audience really enjoys seeing in their inbox. Let's create our Preferences Center where our audience can make some choices. Starting in the Audience Dashboard you'll first select the audience that you want to use. Now, Two Trees has only one audience, but if you have more than one you'll see a drop-down list here at the top. Next, we'll select the Preferences Center for this audience. You can see that there's a draft already set up for us, let's edit this. This is the profile page that will display when a subscriber clicks to update their preferences from an email campaign you send. As you can see, I've added the logo at the top. This is important, and your subscriber will see that they're interacting with your brand if you…
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