From the course: Mailchimp Essential Training
Join today to access over 22,600 courses taught by industry experts.
Use transactional emails - MailChimp Tutorial
From the course: Mailchimp Essential Training
Use transactional emails
- [Instructor] Transactional emails are automated messages related to account activity or transactions. They are very different from marketing emails. Transactional emails contain information that is uniquely relevant to an individual. And they're often actively requested by the recipient. This is one way that they are set apart from marketing emails. Think about when you've made an online order. You may have selected to receive a confirmation message, and you're pleased to see that it's delivered because it means that your order has been received. This is an example of a transactional email. Just because the email is transactional doesn't mean that you can't make them interesting. Sure a transactional email's first purpose is quick and useful communication. But to get the most out of it, you'll want to follow some of the same practices that you use in email marketing messages by making it personal. The structure and…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.