From the course: Social Media Marketing: ROI

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The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar

The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar

From the course: Social Media Marketing: ROI

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The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar

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- [Narrator] Social media managers live and die by their posting schedule. There's only so many times you can post per day without annoying your audience, so you need to plan ahead if you don't want to waste a slot. But how do you decide what to post and when? How do you balance self-promotion with sharing the content of others and contributing to the conversation? Bigfoot digital came up with the 4-1-1 social media rule, which is something that I follow and I find quite useful. The 4-1-1 rule breaks down the types of content you'll post into three different buckets and then tells you how many times you should share them in terms of a ratio. So, they break it into new content posts, reposts, and then self-serving posts. Self-serving are promotions, links to your website, things that have a business value. Reposts are shares of other people's content. And then new content posts would be content you're putting out there…

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