Account-Based Marketing Foundations
With Sangram Vajre
Liked by 1,635 users
Duration: 1h
Skill level: Intermediate
Released: 3/4/2019
Course details
With fewer and fewer leads turning into customers, B2B marketers need a new approach. Done correctly, account-based marketing (ABM) can help you focus your resources on high-value accounts. This concentration aligns sales and marketing efforts and results in more engaging, targeted, and successful campaigns. Join industry expert, Sangram Vajre, to learn the fundamentals of this strategic business marketing framework. Sangram, author of the best-selling book, Account-Based Marketing for Dummies, introduces the TEAM—target, engage, activate, and measure—framework and explains how to identify the accounts and tools to get ABM done right. He explains how to focus on quality, not quantity; craft the right messaging; and analyze the results of your ABM effort. He closes with some compelling case studies that show the TEAM framework in action.
Skills you’ll gain
Meet the instructor
Learner reviews
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Rajnikanth Dusari
Rajnikanth Dusari
Helping companies find top talent through Avance Consulting - the world's most preferred staffing and consulting organisation!
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
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