From the course: Launch Your Product to the Press

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Ace the media interview

Ace the media interview

From the course: Launch Your Product to the Press

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Ace the media interview

- [Narrator] The day of the media interview has arrived. Your interview with the reporter is single-handedly the most important 15 to 30 minutes of the whole process. This is because what's said here is ultimately what's going to appear in your potential article. This is your time to shine, literally your 15 minutes of fame. I'm going to walk you through what happens immediately before the call, during and after. The logistics of timing, who leads the conversation, how to close the interview as well as how to follow up to ensure coverage. With all the excitement, it can feel high pressure. Just remember, you've done your research and prepared for this moment. So you do your best to remain calm and sound natural. Before the call starts, make sure you are in a quiet place with a clear connection. Use a headset if you have one, so you can take notes. If you have a dial in, dial in a few minutes ahead of time so you are first on the line. If you are calling to report it directly, call…

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