From the course: Introduction to Social Media Strategy

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Adapting content to your social channels

Adapting content to your social channels

From the course: Introduction to Social Media Strategy

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Adapting content to your social channels

- What works well in one platform, may not work as well in another. Through my work with the main social media channels, I've learned some valuable tips for how to adapt your content, to make it fit and work well on different platforms. In this video, I'll share them with you. Let's start with Facebook. Use high quality video or images. It's okay to shoot on your smartphone, but base some attention to composition and try out filters. Video posts engage best, but keep in mind that sound is off by default. Keep text short, under 100 characters works best, and keep your audience in mind, post content they care about. Don't be overly promotional. Ask a question, posts with questions get higher engagement. Next is Instagram, a very visual medium. So you need to make your posts visually appealing. Here are some tips. Use high quality images or videos. Try to adopt a theme that fits your brand, like colors or fonts…

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