Skill Level Advanced
- [Matt] Have you ever been frustrated with how your sales team follows up with your leads? Or have they ever expressed frustration that marketing just isn't generating good leads for us? Unfortunately, these feelings are all too common and it doesn't have to be that way. World-class marketing teams have moved beyond random acts of marketing and instead have installed a consistent system for generating predictable, consistent demand. This class will teach you the structure, tools, and discipline needed to not only create a predictable lead generation program for your organization, it will also empower you with new skills that will help you expand your impact and value as you continue advancing in your marketing career. This includes, for example, working closely with your sales team counterparts as well as business leaders in your organization to align objectives, strategy, and execution in a single unified and successful direction. My name is Matt Heinz and I work with hundreds of organizations to make the system a foundational part of how they do business. So if you're ready to have a greater impact on the sales and revenue performance of your organization, then let's dig in.